Subaru is undoubetly a popular brand in the Northwest. All wheel drive is a definite plus, and a mesh of utility and comfort make Subaru an attractive choice, despite its unattractive looks. And Subaru has made great gains in the US and Canadian market in the last year, despite the recession. “Even” is the new gain in market share, and as other automaker’s sales have plummeted, Subaru’s have remained steady – even increased in some areas. But “good looking” is rarely heard when describing Suby’s.

The new hybrid concept is no exception. Subaru’s design team is seemingly made up of hormonal teens who gained access to state of the art design software. The giant gull-wing doors, exagerated bulges, and sharp, geometric lines all scream, “check out this sweet car I designed during American History class”. I know – I designed some of these same cars back in my teenage years. Gull-wing doors were a must.

C’mon Subaru. I know you’ll never listen to a two-bit blog from the Northwest, but you’d be wise to fire your entire design team and start over. Perhaps you can lure the team from Kia?

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Subaru by Brian